“Smellephants on Parade,” a new search and sniff experience presented by Scentsy, will be coming soon to Magic Kingdom.

In 2021, Disney entered into a multi-year partnership with Scentsy, a scented product company that sells fragranced home and body products. Through this partnership, we’ve seen a line of Disney products from Scentsy, as well as sponsorships, such as Scentsy’s sponsoring of the Blossoms of Fragrance for the 2023 EPCOT International Flower and Garden Festival. And now, Disney has announced a new interactive experience from the brand that will be coming to Magic Kingdom!

Smellephants on Parade Scratch and Sniff Experience at Magic Kingdom

In a post on the Disney Parks Instagram, Disney revealed that a new “Smellephants on Parade” interactive experience is coming to Magic Kingdom. While not much information was shared, Disney did note that it will be a family-friendly search and sniff adventure in Storybook Circus, presented by Scentsy, the official home fragrance of Walt Disney World.

Photo by Judd Helms

Along with the announcement, Disney shared the first concept art for what guests can expect from the interactive experience. The image shows guests with guide maps looking around Storybook Circus, with a popcorn-printed elephant located at the entrance. As of now, we don’t have an opening date, or any further details on what will be included as part of the experience. Stay tuned, and we’ll share more details and dates as they become available!