Disney is expanding its Formula 1 partnership with a new F1 ACADEMY collaboration featuring Minnie Mouse and Daisy Duck, with merchandise, fan experiences, and original content launching this spring.

Following the recent global launch of the “Fuel the Magic” campaign, Disney is expanding its collaboration with the world of Formula 1, this time with a focus on the next generation of female drivers.

Announced at the South by Southwest® Conference in Austin, Texas, Disney revealed it will be deepening its relationship with Formula 1 through a new partnership with F1 ACADEMY, launching this spring. The initiative will bring Minnie Mouse and Daisy Duck into the spotlight through exclusive merchandise, fan experiences, and new content celebrating the spirit of the racing series.

The announcement was made by Tasia Filippatos, President of Disney Consumer Products, as excitement builds around the Formula 1 Chinese Grand Prix.

Disney x Formula 1 Expands “Fuel the Magic” Campaign in Montreal with F1 ACADEMY, Minnie Mouse & Daisy Duck

Disney is expanding its global Formula 1® partnership with a new “Fuel the Magic” activation at the FORMULA 1 GRAND PRIX DU CANADA 2026, introducing an expanded F1 ACADEMY™ collaboration featuring Minnie Mouse and Daisy Duck, new merchandise collections, and immersive fan experiences.

The Montreal race marks the next major stop in the growing Disney x Formula 1® partnership, following activations in Las Vegas and Shanghai.

“Fuel the Magic” Expands to Montreal for F1 ACADEMY Round 2

The latest chapter of Disney and Formula 1®’s “Fuel the Magic” campaign arrives at the FORMULA 1 GRAND PRIX DU CANADA 2026 alongside Round 2 of the F1 ACADEMY™ Racing Series.

Photo Courtesy of Disney

Minnie Mouse and Daisy Duck take center stage across trackside activations, fan experiences, and new product drops designed to celebrate confidence, individuality, and women in motorsport.

Disney Consumer Products SVP Liz Shortreed said Montreal represents a key evolution of the collaboration, expanding its focus on storytelling, fashion, and sports culture.

Disney x F1 ACADEMY Activation at the Canadian Grand Prix

Fans attending the Montreal Grand Prix will experience a full “Fuel the Magic” takeover, including:

• Minnie Mouse & Daisy Duck-inspired show car in the fan activation zone
• Surprise character appearances throughout race weekend
• Disney x Formula 1® and F1 ACADEMY™ merchandise pop-ups
• Montreal-exclusive apparel and accessories collections

The activation builds on Disney’s growing presence within global motorsport and F1’s expanding cultural reach.

Disney x F1 ACADEMY Collection Launches May 21

The Disney x F1 ACADEMY™ Collection debuts May 21, blending motorsport design with Minnie Mouse and Daisy Duck-inspired fashion.

Photo Courtesy of Disney

Key collection highlights:

• Racing-inspired graphic tees featuring Minnie Mouse and Daisy Duck
• Oversized hoodies with reimagined Minnie wheel iconography
• Accessories including caps, pins, and keychains
• Bold color palette featuring pink, purple, and blue

The collection features design elements such as puff ink printing, embroidery, checkerboard patterns, and vintage washes. It will be available trackside, on F1.com, F1 Grand Prix Plaza, and select items on DisneyStore.com.

Disney x Formula 1 Core Collection

Photo Courtesy of Disney

New May releases include:

• Varsity jacket featuring Mickey & Friends autographs
• Montreal-themed capsule of tees, hoodies, and collectible pins

Available at trackside retail, F1.com, and select global retail locations.

Disney x Formula 1 Pet Collection Debuts

For the first time, Disney x Formula 1 introduces a pet accessories line, including:

• Adjustable dog leash
• Harness
• Waste bag holder

The limited-edition collection debuts at the F1 Hub Montreal and expands to select F1 retail locations.

Disney x Formula 1 Velocity Collection Now Available

The Velocity Collection is now live on DisneyStore.com and select Disney Store locations, featuring:

• Apparel
• Accessories
• Plush items

Additional releases are planned for Disneyland Paris and Disney Store Europe.

UNIQLO Disney x Formula 1 UT Collection Arrives in Canada

The Disney x Formula 1 UT collection from UNIQLO expands into Canada on May 18, ahead of the Montreal Grand Prix. The collection includes Mickey Mouse racetrack-inspired graphics, tire-mark detailing, and motorsport-themed streetwear designs.

Mickey x Formula 1 WEBTOON Series Continues Weekly Releases

The original WEBTOON series Mickey x Formula 1®: Racing to the Top! continues its race-season rollout with new episodes each Grand Prix weekend.

Episode 7 debuts ahead of the Montreal race, continuing the storyline that blends Formula 1 racing with Mickey & Friends in a digital-first vertical comic format.