Celebrating Pride with Cast Members at the Disney Springs M&M’s Store

by | Jan 12, 2022 | Disney Springs, WDW Blog, WDW Food

On a quest to find some unique Disney nonbinary flag merch, I experienced a special bit of Cast Member magic at the Disney Springs M&M’s Store.

As I was doing final preparations for my trip to WDW for the 50th anniversary, I asked my teen if they had any souvenir requests. 

Their answer: something with the colors of the nonbinary flag.

T-shirt of pancakes sporting nonbinary pride colors– Black, purple, white, and yellow

This pancake shirt features the colors of the non-binary flag: yellow, white, purple, and black. Photo by Trisha Daab

In 2021, Disney released the Rainbow Collection with pins, shirts, a key, and even a dog collar. 

In the pins collection, Disney included the trans, lesbian, and bisexual flags. But we haven’t seen merchandise just yet featuring the nonbinary flag colors. 

About the Nonbinary Flag

The nonbinary flag has four stripes: yellow, white, purple, and black

  • The yellow stripe signifies those whose gender exists outside of the binary.
  • The white stripe signifies those with many or all genders.
  • The purple signifies those with genders considered a mix of male and female.
  • The black signifies those who identify as not having a gender. 

The Search Begins

We spent the first two days of the trip searching in the Emporium at Magic Kingdom, World of Disney at Disney Springs, and the Creations Shop at EPCOT

At each location, Cast Members were always eager to help and wanted to know more about the nonbinary person I was searching for

Rebecca, a Cast Member from the Magic Kingdom, was a great help in looking for Nonbinary merch at Disney World

Cast Members like Rebecca at Magic Kingdom helped search for pride souvenir options. Photo by Trisha Daab

This not only gave me a chance to brag but also to receive encouraging words for my teen from CMs. Many also thanked me for being a supportive parent. 

This made me even more motivated to find that gift that would reflect all that CM support. 

Cast Members truly deliver the magic at Walt Disney World. Subscribe to WDW Magazine by the end of January to make sure you get our special Cast Member Magic issue in February: 64 pages dedicated to Cast Members through stories, photos, and more.

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Getting Creative at the Disney Springs M&M’s Store

Gloved Mickey hands make a heart shape with pride colors in the middle

Find this Rainbow Wall at Disney Springs between the LEGO Store and World of Disney. Photo by Trisha Daab

On day four of five, I hopped a bus to Disney Springs at the opening to try shops on the West Side.

First stop was the DisneyStyle shop, which has a lot of unique merchandise. Still not quite finding any Rainbow Collection merchandise, it was time to build my own. 

Taking a selfie with the Peanut M&M

Find this nutty M&M selfie spot right outside the M&M’s Store at Disney Springs. Photo by Trisha Daab

That’s what brought me to the M&M’s Store. The giant wall of candy-coated chocolate goodness and ability to make your own custom M&M’s were calling.  

It was while wandering the store trying to figure out what the options were to create a nonbinary flag souvenir that I met Cast Member Marie. 

A Candy Coated Non-Binary Flag

Now M&M’s Store employees don’t have the official Disney Cast Member name badge, but Marie made magic just like some of the best CMs I know. 

Inside the Disney Springs M&M’s Store is a rainbow wall of M&M’s in almost every color imaginable. Typically, the custom mixes can be put in a cup or bag. 

Marie confirmed that traveling home would shake up a mix if we tried the standard containers, so off I went in search of options. 

Browsing around, I located the perfect option that was leftover from Valentine’s Day. It was a holder of pink, red, and white M&M’s in the shape of the word LOVE. 


Marie confirmed with her manager that they could make a special exception, and after purchasing my new LOVE M&M’s holder, we could empty the candies and fill it with the yellow, white, purple, and black colors of the nonbinary flag

A LOVE shaped M&M's container full of pink & white M&M's

The Valentine LOVE container is going to get a makeover at the M&M’s Store in Disney Springs. Photo by Trisha Daab

That’s when the 45-minute process to empty the current M&Ms and replace them with the new colors began. 

Pro Tip: Looking for a custom M&M’s gift? Visit during non-peak hours, usually right at opening. You may be told “no” to a custom gift if you show up right before close or when there is a huge line.

During this time, Marie asked me who the gift was for and to tell her more about Oz and what nonbinary means.  

Non-binary refers to people whose gender identity falls outside of the gender binary (i.e. either male/man or female/woman) and was coined as a descriptive term, used to describe experiences that fall outside of the binary gender model which undergirds much of society.” Source: outrightinternational.org

For my teen Oz, whose pronouns are they/them, they describe their experiences as being neither male nor female or sometimes some of both.  

Love Wins Pride T-shirt

Oz in their M&M’s Love Wins pride shirt. Photo by Trisha Daab

Disney Springs M&M’s Store Cast Member Magic 

The excitement kept building as we got closer and closer to the nonbinary M&M LOVE being complete. 

A Cast Member pours purple M&M's into a bag at the M&M's Store at Disney Springs

Marie fills bags with non-binary colored M&Ms at the M&M’s Store in Disney Springs. Photo by Trisha Daab

And then we had the final result: the perfect WDW souvenir

Marie, a Cast Member from the Disney Springs M&M's store presenting the nonbinary colored M&M's

Marie with her non-binary LOVE creation at the M&M’s Store in Disney Springs. Photo by Trisha Daab

While checking out, I told the cashier the story of all the hard work and passion Marie put into making this unique gift possible. 

Nonbinary colored M&M's in a LOVE shaped container with a pride t-shirt

Pride Love Wins shirt joins the non-binary LOVE M&Ms at the M&M’s Store checkout counter. Photo by Trisha Daab

The CM at checkout shared with the manager of the store and told me about a way to further recognize Marie through the survey on the receipt and in the My Disney Experience App.  

Recognizing when CMs make magic is incredibly important. Try to recognize one CM a day during your trip by: 

  • Clicking the 50th Anniversary Guide in the My Disney Experience App and sending some magic to the cast. 
  • Tagging #CastCompliment on social media posts.
  • Share your experience with a CM at Guest Relations in any park or resort.

For more unique ideas for thanking Cast Members, subscribe to our print edition to get our special Cast Member Magic issue in February 2022.

A Share-Worthy Souvenir 

Oz gave me a serious Disney challenge, and Marie helped me totally exceed their expectations

Various pieces of pride-themed Disney merch– M&M's, key, pin, and dog collar

The non-binary LOVE M&M joins the Disney Rainbow collection pin, key, and dog collar. Photo by Trisha Daab

Have you ever had a souvenir that you’re so excited to give someone? This was the one that had to be carefully and safely wrapped in four shirts in my carry-on and easily accessible so I could quickly grab it out of my suitcase once home. 

I barely had given Oz a hug before I was rummaging in my bag to find the nonbinary M&M’s LOVE. 

Oz was shocked. They loved it so much they immediately shared with their friends on Discord, the ultimate approval. 

Months later, it still has a place of pride right on their dresser. 

Nonbinary colored M&M's in a LOVE shaped container

The non-binary LOVE M&M has a place of pride on Oz’s dresser. Photo by Trisha Daab

Being a teenager is hard. Being an LGBTQ+ teen is even harder. And being nonbinary, something many are still even learning about, is a daily challenge. 

Thank you, Marie, for helping create something unforgettably magical. It showed care, support, thought, and an appreciation for the amazing, unique magical person that is Oz.

PHOTOS: 2021 Disney Pride Merch – ALL of the Rainbow Styles

Written by Trisha Daab

Trisha Daab is the author of five books about the magical food, characters, and stories you will find at Walt Disney World. She also writes the “With Kids” and "Character Magic" columns for WDW Magazine, though she enjoys Disney almost as much without kids. Almost! Follow Trisha on Instagram @notsoevil_disneystepmom
Trisha Daab

Written by Trisha Daab

Trisha Daab is the author of five books about the magical food, characters, and stories you will find at Walt Disney World. She also writes the “With Kids” and "Character Magic" columns for WDW Magazine, though she enjoys Disney almost as much without kids. Almost! Follow Trisha on Instagram @notsoevil_disneystepmom

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